Liverpool freeze ticket prices

The club had set up a ticketing working group, including members of Official Supporters Committee, Spion Kop 1906 and Spirit Of Shankly, to look at the affordability of tickets at Anfield.

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They had already announced a 10 per cent reduction in season ticket prices for juniors and a price freeze on all adult general admission season tickets for next season.

The working group has met on three occasions and already come up with a number of initiatives, although prices for the season starting in August were the priority.

Liverpool chief executive Ian Ayre said: “Following our recent announcement to freeze general admission season ticket prices and reduce junior season ticket prices, we are now pleased to announce a freeze on all general admission match day ticket prices for next season.

“We have worked in collaboration with the ticketing work group as we look at practical initiatives to increase accessibility and affordability of tickets at Anfield.

“We now have an opportunity with the Main Stand expansion providing increased capacity for the 2016-17 season to explore further ticketing initiatives with the group.”

Bob Humphries, chairman of the LFC Supporters’ Committee and member of the ticketing working group, said: “We are pleased to see that the club has listened to our concerns about ticket prices and have, at least in the short term, agreed to change their proposals and freeze prices to allow us time to work with them to find solutions.

“In the coming months we will be meeting to discuss pricing in the new stadium and making it more affordable and accessible for current supporters and for the future generations of young supporters.”